I like to think of voicewriting as a "spinoff" of ghostwriting. When you work with a voicewriter, your voice is heard at its highest level because you collaborate. A voicewriter amplifies your voice; she doesn’t take it over. She brings depth and color to your story and message. She develops it all with you, researching facts, quotes, and theories that lend authority and authenticity to your words. She gets your voice in her head and knows when it sounds right or wrong. A voicewriter finds a rhythm with you. Together, you create that thick, lush harmony that one voice can’t make alone. This creates powerful dialogue and crystallizes your voice.

It used to be that people had the choice of creating their own written work or hiring a ghostwriter to do it for them. A voicewriter is a third option. It’s about collaboration. Today, there is no shame in openly saying that you have worked with a writer whose work you admire and respect. This honors the voicewriter, helps leaders extend their message and influence, and allows everyone involved to be ethical and transparent. It shows that the leader understands they can’t do everything themselves and knows how to work with people as a team contributor.

Echoing myself here, because it bears repeating: I believe that wise people leverage the strengths of others.