I worked with Hazel Ortega as the ghostwriter for her book From Bounced Checks to Private Jets: The Mastery of Miracles, then expanded our collaboration into her social media campaigns. I developed content strategies and copy to promote her book launch, elevate her public speaking career, and amplify the mission of her non-profit, High Tide Global. The campaigns balanced inspiration with accessibility, showcasing Hazel’s personal story while highlighting her vision to improve student mental health in Los Angeles schools through grit, resilience, and new curriculum initiatives. My approach ensured that every post—from motivational storytelling to organizational updates—was cohesive, brand-aligned, and resonated with her diverse audiences.